🇧🇷 Portuguese, 24 October 2026, AI adoption
Study Finds Companies Struggle to Extract Real Value from AI
Research by INSEAD and Harvard reveals that significant gains come from AI transforming entire workflows, not just isolated tasks.
A study by INSEAD and Harvard found that most companies have made significant progress in adopting AI, but struggle to turn this investment into real productivity or performance gains.
The researchers identified a ‘mapping problem’ where managers know AI can perform useful tasks, but struggle to identify where and how it can transform their business.
The study involved 515 companies that received access to advanced AI tools, training, and mentorship, but only half were exposed to examples of how other organizations had redesigned their workflows and business models with AI.