🇰🇷 Korean, 11 October 2026, conversational AI
Relationship AI Apps Dominate South Korean Mobile Market
Apps like PolyBuzz and BabyChat have users spending over 16 hours a week interacting with AI characters.
The relationship AI app market is growing rapidly in South Korea, with apps like PolyBuzz and BabyChat dominating the market. These apps allow users to interact with AI characters, forming deep connections and relationships. The apps have seen a significant increase in usage, with PolyBuzz users spending an average of 1002 minutes per week interacting with the app, a 61.4% increase from last year.
The apps’ success can be attributed to their ability to provide a sense of companionship and emotional support, which is particularly appealing to young people who are experiencing loneliness and social fatigue.
The relationship AI market is expected to continue growing, with many companies taking notice of its potential. The apps’ ability to create a sense of loyalty and commitment among users is seen as a key factor in their success.