🇸🇮 Slovenian, 9 October 2026, suverenost UI
Most Companies Don't Know Where Their AI Data Ends Up
Many European companies are using AI, but few know where their data goes, who makes decisions, and how much it will cost.
The concept of sovereign AI is emerging as a key issue for businesses in the next decade. In most companies, employees use AI tools every day, often without official solutions. This is what AI looks like in practice. The outline of the contract is entered into the public registry to simplify it, and the table with data on customers ends up in a service that is not monitored by IT, legal, or security departments. People want to get work done faster, but the company has not provided them with safe and good alternatives.
The management invests in official AI projects, but this leads to another unpleasant discovery. Many pilot projects never move to regular operation, and those that do often do not bring the effect that can be measured in business results. The use of AI grows much faster than the profitability of the investment.
The reason for the failure is rarely the model. Projects stall in the space between the model and the organization. A banker from Ljubljana summed it up in one sentence: ‘We have all the data and all the AI tools, but we don’t know what to do with them.’