ðŸ‡ðŸ‡· Croatian, 15 October 2026, beauty tech
L'Oreal Develops AI-Powered Devices for Personalized Cosmetics
The company uses AI and digital twins to accelerate research and development, and reduce water consumption.
L’Oreal is shifting its focus from mass production to high-end, personalized products and services, driven by the convergence of AI and science.
The company’s Beauty Tech program has seen over 120 million uses across 31 brands in 66 countries, with a focus on virtual product testing and AI-powered diagnostics.
L’Oreal has developed AI-powered devices and software that analyze skin and hair in real-time, and provide personalized product recommendations through platforms like Beauty Genius and AirLight Pro.