🇿🇦 English, 28 October 2026, AI visibility
Human Attention Key to AI Search Visibility, Media Agency Connect Says
Brands need to balance machine discoverability with human relevance in AI-driven search ecosystem.
Global media scientist Karen Nelson-Field is visiting South Africa to help businesses explore the shift in how consumers discover information online, driven by AI.
Recent research shows that 70% of adults have used an AI chatbot, and the country’s consumer class and white-collar workers are even more embedded.
The key to ensuring visibility in an AI-driven search ecosystem is not just optimising for algorithms, but building human attention and memory.