AI-generated music project Noćni Ritam racks up 20 million views

The project, which combines traditional Balkan music with digital creativity, has gained massive popularity on YouTube and TikTok.

Noćni Ritam has released eight albums on platforms like Shazam and Apple Music since 2025, with a unique tempo of releases for a traditional artist.

The project’s music is created with the help of advanced AI tools and human artistic guidance, but the exact role of AI in the creative process is unclear.